60+ Japanese Skincare Brands You Need to Know

Hey there, skincare enthusiasts! Are you ready to dive into the world of Japanese skincare? If you’re a fan of glowing, dewy skin (who isn’t?), then you’re in for a treat. Japanese beauty brands have taken the global beauty scene by storm, and for good reason. They blend age-old traditions with cutting-edge technology, creating products that are nothing short of magical.

But with so many brands out there, where do you even start? That’s where this guide comes in. We’re about to embark on a journey through 60+ essential Japanese skincare brands you absolutely need to know. So, grab your favorite sheet mask, get comfy, and let’s explore the secrets to achieving that coveted glass skin look! Ready to find your new skincare obsession? Let’s go!

Website: https://www.shiseido.com/

Hero Product: Ultimune Power Infusing Concentrate

Shiseido, a pioneer in the beauty industry, has been crafting skincare solutions for over 150 years. Known for its innovative approach, the brand combines Eastern traditions with Western science to offer a wide range of products. From luxurious anti-aging creams to accessible daily essentials, Shiseido’s dedication to quality and innovation has earned it a global reputation among skincare enthusiasts.

Website: https://www.sk-ii.com/

Hero Product: Facial Treatment Essence

Shiseido, a pioneer in the beauty industry, has been crafting skincare solutions for over 150 years. Known for its innovative approach, the brand combines Eastern traditions with Western science to offer a wide range of products. From luxurious anti-aging creams to accessible daily essentials, Shiseido’s dedication to quality and innovation has earned it a global reputation among skincare enthusiasts.

Website: https://decortecosmetics.com/

Hero Product: Moisture Liposome

DECORTÉ stands out for its innovative fusion of technology and natural ingredients. Established to create luxurious, effective skincare, the brand offers elegant textures and scientifically-backed formulations. Known for its meticulous approach, DECORTÉ products provide a harmonious balance of efficacy and indulgence, appealing to those who seek both beauty and sophistication.

Website: https://www.cledepeaubeaute.com/

Hero Product: La Crème

Clé de Peau Beauté is synonymous with luxury and radiance. With a mission to unlock the skin’s natural glow, CPB offers high-performance products that deliver visible results. By integrating cutting-edge research with luxurious textures, the brand transforms skincare routines into exquisite rituals, making it a favorite among those who desire the ultimate in beauty care.

Website: https://www.pola.com/

Hero Product: B.A Cream

POLA is renowned for its dedication to anti-aging and skin vitality. With a history steeped in scientific research and innovation, POLA crafts luxurious skincare solutions that enhance resilience and vitality. The brand’s reputation for delivering tangible anti-aging benefits has cemented its status as a leading name in luxury skincare.

Website: https://www.suqqu.com/en/

Hero Product: Vibrant Rich Lipstick

SUQQU’s philosophy centers on clarity and suppleness, providing products that offer a luxurious sensory experience. Known for its gentle yet effective formulations, SUQQU is dedicated to promoting youthful, radiant skin. The brand’s holistic approach ensures that each product nurtures both the skin and the spirit.

Website: https://www.albion-cosmetics.com/global/

Hero Product: Skin Conditioner Essential N

With a focus on balance and renewal, ALBION combines advanced technology with the power of nature. The brand’s products are designed to nurture and revitalize, offering a luxurious experience that promotes harmonious skin. Known for their nourishing qualities, ALBION’s offerings provide a perfect blend of indulgence and efficacy.

Website: https://www.ipsa.co.jp/

Hero Product: Metabolizer

IPSA champions personalized skincare, tailoring solutions to meet individual needs. By offering luxurious, targeted products, the brand provides precise care that addresses specific skin concerns. IPSA’s commitment to customization and quality makes it a standout choice for those seeking bespoke skincare experiences.

Website: https://kohgendocosmetics.com/

Hero Product: Cleansing Spa Water

Drawing inspiration from traditional Japanese and Korean beauty practices, Koh Gen Do focuses on hydration and luminosity. The brand’s luxurious skincare line is crafted to enhance natural radiance, offering products that are meticulously formulated to improve skin health and appearance.

Website: https://www.threecosmetics.com/en/

Hero Product: Balancing Cleansing Oil

THREE is dedicated to holistic beauty, utilizing organic ingredients to create luxurious skincare. Emphasizing balance and well-being, the brand’s products nurture both the skin and the mind. THREE’s commitment to sustainability and mindfulness makes it a preferred choice for the eco-conscious luxury consumer.

Website: https://hadalabotokyo.com/

Hero Product: Anti-Aging Hydrator

Hada Labo is renowned for its commitment to simplicity and efficacy in skincare. Emphasizing hydration as the cornerstone of healthy skin, the brand utilizes straightforward formulations enriched with powerful moisturizing agents. By focusing on high-quality ingredients devoid of unnecessary additives, Hada Labo offers products that cater to a wide audience seeking effective skin nourishment at an affordable price.

Website: https://www.dhccare.com/

Hero Product: Deep Cleansing Oil

DHC specializes in fusing traditional Japanese beauty secrets with modern skincare needs. Its origins in olive oil-based formulations reflect a dedication to gentle yet powerful skincare solutions. DHC prioritizes nourishing and protecting the skin, creating a harmonious balance between nature and science. Its range is designed to cater to diverse skincare routines, enhancing skin health and radiance with each use.

Website: https://www.kao.com/

Hero Product: Biore UV Aqua Rich Watery Essence

Kao has a longstanding reputation for innovation in personal care and skincare. With a philosophy rooted in improving daily life through science, Kao develops products that marry efficacy with convenience. Its extensive research initiatives ensure that each product not only meets but exceeds consumer expectations, making skincare accessible without compromising on quality or results.

Website: https://www.canmake.com/

Hero Product: Cream Cheek

CANMAKE captures the spirit of fun and affordability in its vibrant makeup line. With a focus on youthful, trendy designs, the brand offers a colorful array of cosmetics that allow for creative expression. Despite its playful image, CANMAKE maintains high standards of product performance, ensuring that each item is both accessible and effective for everyday beauty needs.

Website: http://www.omibh.co.jp/

Hero Product: Menturm The Sun UV Protect Gel

OMI is notable for its medicinal approach to skincare, offering products that emphasize protection and healing. Drawing on pharmaceutical expertise, OMI creates formulations that address specific skin concerns, providing solutions that enhance the skin’s natural resilience. Its products are trusted for their efficacy in maintaining and restoring skin health.

Website: https://www.cezanne.co.jp/

Hero Product: UV Foundation EX Plus

Cezanne delivers simplicity and quality in its makeup line, focusing on products that minimize irritation and maximize comfort. With a philosophy that beauty should be accessible to all, Cezanne offers straightforward, reliable cosmetics that enhance natural beauty without overwhelming the skin. Its dedication to gentle formulations ensures broad appeal and consistent results.

Website: https://www.ettusais.co.jp/

Hero Product: Medicated Acne Real Fit Concealer

Ettusais is known for its innovative approach to skincare and makeup, designed specifically for youthful skin. Its product lines feature cute, practical packaging and formulations that cater to the unique needs of younger consumers. Ettusais blends fun with functionality, providing solutions that are as delightful to use as they are effective.

Website: https://www.biore.com/en-au/

Hero Product: Biore Pore Strips

Biore excels in creating cleansing products that are both powerful and gentle. Known for its expertise in pore care, the brand offers solutions that effectively clear impurities while maintaining the skin’s natural balance. Biore’s commitment to innovation ensures its products remain at the forefront of effective cleansing technology.

Website: https://naturie-us.com/

Hero Product: Skin Conditioning Gel

Naturie focuses on using natural ingredients to create simple yet effective skincare solutions. Prioritizing hydration and soothing properties, the brand offers products that enhance the skin’s natural vitality. Naturie’s dedication to gentle, nature-inspired formulas makes it a favorite among those seeking effective, uncomplicated skincare.

Website: https://corporate.rosette.jp/

Hero Product: Facial Wash Pasta

Rosette is celebrated for its diverse range of cleansing products, emphasizing both thorough cleaning and skin nourishment. With a focus on gentle yet effective ingredients, Rosette’s offerings cater to various skin types and concerns. The brand’s commitment to quality ensures that each product provides a satisfying and beneficial cleansing experience.

Website: https://sekkisei-usa.com/

Hero Product: SEKKISEI Lotion

SEKKISEI is celebrated for its use of oriental herbal extracts to achieve bright, translucent skin. The brand focuses on delivering radiance and clarity through gentle, nourishing formulations. SEKKISEI combines traditional Japanese beauty secrets with modern technology to create products that are both effective and accessible.

Website: https://fancl.com/

Hero Product: Mild Cleansing Oil

FANCL is renowned for its preservative-free skincare solutions, emphasizing purity and safety. The brand is dedicated to creating products that cater to sensitive skin, using high-quality ingredients and minimal additives. FANCL’s approach ensures that skincare remains gentle while providing powerful results.

Website: https://www.sofina.co.jp/

Hero Product: Sofina Ip Stratum Corneum Lotion

Sofina blends scientific research with beauty, offering skincare that addresses the root causes of various skin concerns. With a focus on enhancing the skin’s natural functions, Sofina creates products that improve texture and tone. The brand’s innovative spirit leads to formulations that are both effective and trustworthy.

Website: https://dokodemo.world/en/brand/746/

Hero Product: Whip Wash Black

UNO is a go-to brand for men’s skincare, providing straightforward, effective solutions tailored to male skin needs. With a focus on simplicity and functionality, UNO’s products are designed to fit into any man’s daily routine, ensuring skin health and vitality without the fuss.

Website: https://www.rmkrmk.com/en/

Hero Product: Liquid Foundation

RMK focuses on enhancing natural beauty through its makeup and skincare lines. Known for its vibrant colors and lightweight textures, RMK offers products that allow for creative expression while maintaining a fresh, natural look. The brand merges Japanese artistry with modern beauty trends, appealing to a diverse audience.

Website: https://elixir.com.sg/

Hero Product: Superieur Enriched Wrinkle Cream

Elixir, a line under Shiseido, is dedicated to anti-aging skincare. By focusing on collagen production and skin firmness, Elixir delivers products that promote youthful, radiant skin. The brand’s luxurious yet affordable offerings make it a popular choice for those seeking effective age-defying solutions.

Website: https://www.habaamerica.com/

Hero Product: Squalane Oil

HABA stands for Health Aid Beauty Aid, and the brand is committed to additive-free skincare. Prioritizing simplicity and skin health, HABA’s products focus on enhancing the skin’s natural functions with pure, safe ingredients. The brand’s dedication to quality makes it a reliable choice for various skin needs.

Hero Product: Amino Moist Charge Milk

Minon specializes in gentle, hypoallergenic products designed for sensitive skin. Using dermatologically tested formulations, Minon provides skincare that soothes and protects, ensuring comfort and effectiveness for even the most delicate skin types. The brand’s focus on mildness and safety ensures broad appeal.

Website: https://cureaquagel.com/

Hero Product: Natural Aqua Gel

Cure is best known for its gentle exfoliating solutions, particularly its natural approach to skin renewal. The brand focuses on removing dead skin cells without irritation, promoting smoothness and clarity. Cure’s products are simple yet effective, appealing to those who prioritize straightforward skincare routines.

Website: https://www.obagi.co.jp/

Hero Product: Vitamin C Serum

Obagi Japan offers targeted skincare solutions designed to address specific concerns like pigmentation and aging. With a focus on advanced formulations, Obagi combines powerful ingredients to deliver visible results. The brand’s commitment to efficacy has made it a favorite for those seeking transformative skincare.

Website: https://bulk.co.jp/

Hero Product: The Face Wash

Bulk Homme is designed specifically for men, focusing on simple, effective skincare routines. The brand emphasizes high-quality ingredients and straightforward formulations to address common male skin concerns, promoting healthy, vibrant skin with minimal effort.

Website: https://www.kracie.co.jp/hadabisei/

Hero Product: Facial Masks

Hadabisei offers targeted skincare solutions with a focus on hydration and nourishment. Known for its sheet masks and specialized treatments, the brand provides products that address specific skin issues, ensuring effective care with visible results.

Website: https://jp.rohto.com/melanocc/

Hero Product: Intensive Anti-Spot Essence

Melano CC is renowned for its vitamin C-focused skincare aimed at brightening and evening out skin tone. The brand targets pigmentation and dullness with potent, high-quality formulations that enhance skin clarity and radiance.

Website: https://saborino.sg/

Hero Product: Morning Face Mask

Saborino is famous for its time-saving, multifunctional skincare products. Designed for busy lifestyles, Saborino offers innovative solutions like morning face masks that cleanse, tone, and prime the skin in one easy step, simplifying daily routines.

Website: https://www.ichi-beauty.net/

Hero Product: Premium Moisturizer

Ichi focuses on minimalist skincare with a commitment to quality and simplicity. The brand emphasizes natural ingredients and gentle formulations, catering to those who prefer a straightforward approach to skincare without compromising effectiveness.

Website: https://www.barrier-repair.jp/

Hero Product: Moist Facial Mask

Barrier Repair is dedicated to strengthening the skin’s natural barrier with moisturizing, protective products. Using innovative ingredients, the brand aims to enhance the skin’s resilience and hydration levels, making it suitable for sensitive and dry skin types.

Website: https://lululun.com/

Hero Product: Face Masks

Lululun is best known for its affordable daily sheet masks, offering a wide variety of options to cater to different skin needs. The brand’s focus on hydration and nourishment makes it a popular choice for incorporating daily mask usage into skincare regimes.

Website: https://murasakicosmetics.com/collections/kiku-masamune

Hero Product: Sake Skin Lotion

Kiku-Masamune incorporates sake-based ingredients into its skincare line, leveraging the traditional Japanese beverage for its hydrating and brightening properties. The brand combines cultural heritage with modern skincare to deliver unique, effective products.

Website: https://www.cow-soap.co.jp/

Hero Product: Additive-Free Soap

Cow Brand emphasizes gentle, nourishing formulations suitable for all skin types, including sensitive skin. Known for its rich history, the brand delivers effective cleansing and moisturizing products that prioritize skin health and comfort.

Website: https://yu-be.com/

Hero Product: Moisturizing Skin Cream

Yu-Be is recognized for its glycerin-based moisturizing products, known for their ability to combat extreme dryness. Originally developed for medical use, the brand focuses on intensive hydration and skin repair, making it ideal for challenging conditions.

Website: https://www.muji.com/

Hero Product: Sensitive Skin Moisturizing Milk

Muji is known for its minimalist design and commitment to simplicity and quality. The brand offers skincare products that focus on gentle, effective formulas suitable for all skin types, emphasizing natural ingredients and unembellished beauty.

Website: https://online.naturesway.jp/naturaglace/

Hero Product: UV Base

Naturaglace specializes in organic and natural cosmetics, focusing on safe, skin-friendly ingredients. The brand is committed to providing makeup and skincare products that nourish the skin while enhancing natural beauty.

Website: https://www.chidoriyaworld.com/

Hero Product: Camellia Oil

Chidoriya draws inspiration from traditional Japanese beauty practices, offering products made with natural, organic ingredients. The brand emphasizes the use of time-honored recipes to create effective, gentle skincare solutions.

Website: https://ruhaku.jp/

Hero Product: Gettou Day Moisture Cream

Ruhaku is an organic skincare brand from Okinawa, utilizing local natural ingredients such as Gettou (shell ginger). The brand is dedicated to sustainability and eco-friendly practices, offering products that promote healthy, radiant skin.

Website: https://kotoshina-kyoto.com/

Hero Product: Body Cream

Kotoshina combines Japanese and French skincare philosophies, using organic tea leaves from Kyoto. The brand focuses on luxurious, natural ingredients to create sophisticated skincare products that nourish and rejuvenate the skin.

Website: https://botanistofficial.com/

Hero Product: Shower Gel

Botanist is centered around plant-based formulations, offering products that prioritize purity and sustainability. The brand’s commitment to botanical ingredients ensures gentle, effective care that is kind to both skin and the environment.

Website: https://shigetaparis.jp/

Hero Product: Awakening Moisture Cream

Shigeta emphasizes holistic beauty, integrating aromatherapy and organic ingredients into its skincare line. The brand focuses on enhancing overall well-being and skin health through natural, effective treatments.

Website: https://www.amritara.com/

Hero Product: Skincare Water

Amritara is dedicated to creating organic skincare using high-quality natural ingredients. The brand emphasizes purity and transparency, providing products that are free from harmful chemicals and synthetic additives.

Website: https://hakuho-do.co.jp/

Hero Product: Makeup Brush

Hakuhodo is renowned for its high-quality brushes and tools, crafted with precision and care. While primarily known for makeup tools, the brand’s philosophy extends to skincare, promoting products that enhance natural beauty with elegance.

Website: https://herbivorebotanicals.jp/en

Hero Product: Facial Oil

Though originally a US brand, Herbivore Botanicals has gained popularity in Japan for its commitment to natural ingredients and eco-friendly practices. The brand offers simple, effective skincare solutions that focus on purity and sustainability.

Website: https://www.ci-labo.com/

Hero Product: Aqua Collagen Gel Enrich Lift EX

Dr.Ci:Labo is a medical skincare brand founded by dermatologists, focused on providing effective solutions for various skin concerns. The brand combines scientific research with skincare to develop products that are both high-performing and gentle.

Website: https://www.tatcha.jp/

Hero Product: The Water Cream

Tatcha blends traditional Japanese beauty rituals with modern skincare technology. Inspired by classical Japanese ingredients and philosophies, Tatcha creates luxurious products that aim to enhance natural beauty and promote healthy skin.

Website: https://www.refa.net/

Hero Product: CARAT FACE

ReFa is renowned for its innovative beauty devices that enhance skincare routines. The brand focuses on delivering salon-quality results at home, using advanced technology to promote skin health and vitality.

Website: https://shiro-shiro.jp/

Hero Product: Tamanu Cleansing Balm

Shiro is dedicated to natural skincare, using simple yet effective ingredients sourced from Japan. The brand emphasizes purity and sustainability, offering products that nurture the skin while respecting the environment.

Website: https://astalift.com.sg/

Hero Product: Jelly Aquarysta

Astalift, developed by Fujifilm, leverages advanced anti-aging technology. The brand integrates expertise in collagen research and antioxidant-rich formulations to combat signs of aging and promote youthful, radiant skin.

Website: https://www.mikimoto-cosme.com/

Hero Product: Essence Mask

Mikimoto is synonymous with luxury, using pearl extracts in its skincare line. The brand is committed to harnessing the natural beauty-enhancing properties of pearls to deliver radiant, luminous skin.

Website: https://www.arouge.com/

Hero Product: Moisture Mist Lotion II

Arouge specializes in low-irritant skincare, catering to sensitive skin types. The brand focuses on gentle formulations that strengthen and protect the skin barrier, ensuring effective care without irritation.

Website: https://www.daiichisankyo-hc.co.jp/site_transino/

Hero Product: Melano Signal Essence

Transino focuses on brightening and evening out skin tone, offering products that address common concerns such as dark spots and pigmentation. The brand provides effective skincare solutions designed to enhance radiance and achieve a clearer, more luminous complexion.

Website: https://www.utena.co.jp/

Hero Product: Premium Puresa Golden Jelly Mask

Utena is a specialist in face masks, known for its innovative and effective formulations. The brand offers a wide range of masks that cater to different skincare needs, ensuring intensive treatment and nourishment.

Website: https://www.uzu.team/

Hero Product: Eye Opening Liner

UZU is focused on eye makeup, offering products that combine style with skincare benefits. The brand emphasizes precision and quality, creating eye cosmetics that enhance beauty while caring for the delicate eye area.

• Oily Skin: Opt for lightweight, oil-controlling products with ingredients like salicylic acid or tea tree oil.

• Dry Skin: Look for hydrating brands rich in hyaluronic acid or ceramides for deep moisture.

• Sensitive Skin: Choose gentle, fragrance-free brands containing soothing ingredients like chamomile or oatmeal.

• Combination Skin: Use balanced formulas that control oil in the T-zone and provide moisture to the U-zone.

• Check Ingredients: Ensure products are free from irritants and familiarize yourself with active ingredients.

• Select the Right Line: Different lines target specific skin concerns, so choose according to your needs.

• Mind Expiration Dates: Ensure products are within their shelf life, paying attention to the production date.

• Try Samples: Purchase samples or travel sizes to test products and ensure compatibility with your skin.

• Seek Professional Advice: Consult with beauty advisors or dermatologists if unsure about product choices.

Japanese skincare products offer a diverse range of options and unique advantages, such as innovative formulations and high-quality ingredients. They cater to various skin types and concerns, encouraging consumers to explore and experiment. Embrace the opportunity to discover what works best for your skin through Japan’s rich skincare heritage.

By the way, are you interested in discovering other makeup brands? Feel free to check out our previous article for more insights.